The future of the Six Nations is uncertain. That is, if you’re a UK television viewer.
There’s been some back and forth recently with regards to who should broadcast the cherished rugby tournament. The Six Nations has always been on free-to-view channels (either BBC or ITV), but is not among a group of ‘crown jewel’ sporting events like the Olympics or Wimbledon which are locked into public broadcasting. Back in November, the government refused to upgrade the Six Nations to this category, in turn raising the possibility of it being snapped up by a private broadcaster when the current rights deal is up in 2025.
Who’s happy or sad about this? Who feels anything at all?
I certainly didn’t feel much until the Welsh Rugby Union expressed its fear that upgrading the Six Nations to a ‘crown jewels’ free-to-air TV event would spell disaster for Welsh Rugby.
‘Short-sighted’, ‘illogical’ and ‘pathetic’ were all words that sprung to mind when I read this. I suddenly felt enraged, despite having little reason to be. I’m no rugby fanatic. In fact, I’m probably a rugby fan’s worst nightmare. I care much more about the future of football and cricket, even (or indeed, especially) if that comes at the expense of a sport watched by Top Gear fans and played by Saltburn extras. In international rugby, my support is divided between England and Ireland. This would irk anyone. It even irks me a little.
I suppose what’s really annoyed me about the Welsh RFU’s position is this: it takes for granted how a tournament riddled with design flaws sustains Welsh rugby more than anything else.
When you break it down to its fundamentals, the Six Nations is actually quite shit. Besides the Ryder Cup in golf, the Six Nations’ format doesn’t really have an equivalent in any other major sport. That’s rarely a good sign, given that sporting events are market products – the best ones are often replicated. Football had a Home Nations Championship that was discontinued in 1984 due to hooliganism. The Davis Cup in tennis started as the United States versus the British Isles, but is now more of a de facto world cup.
So here’s how my cynical eyes view the darling of rugby tournaments. Every year, six teams – none of which can claim to be the best in the world – compete in a round-robin league. You can tell who will win the whole thing by the halfway point. The same goes for the recipient of the ‘Wooden Spoon’ (clue: it’s Italy. In 18 of the 24 editions of the Six Nations, Italy have come last). The matches – not quite weekly, not quite biweekly – diminish in significance and excitement with each round. But for two rare outcomes: an Irish Grand Slam on St. Patrick’s Day, or a rare final showdown between two contenders, the victors tend to enjoy a leisurely coronation. It’s even better if their last game’s against Italy; the two can just scrap the pointless trouncing and skip to the trophy ceremony. Can I be more petty? You could argue it messes with the weekend TV schedule…
Of course I don’t mean all of that sincerely. Even I am feeling a buzz of excitement ahead of the tournament’s curtain raiser on Friday 2nd Feb when Ireland and France – the top two teams in 2023 – lock horns once again.
The first day of the tournament is like Christmas for any fan of the ol’ ruggers, all the more so for how the Six Nations finds definition in tradition. Cold winter weekends. Pints of Guinness. Crowds bursting with colour. Flags and face paint. Singing the national anthem without it feeling racist.
The Six Nations is actually how an international sports tournament should look and feel in many respects. The French and Irish fans won’t be segregated within the confines of the Stade de France, nor will any set of supporters over the 15 matches of the competition. They don’t need to be, which might not compute with football fans who are so used to V-signing over a line of stewards. Many team sports have rivalry at their core, yet rugby’s version is arguably the most respectful without losing its edge. Why shouldn’t other sports follow suit?
Then there’s the cups within a cup. Calcutta, Millennium, Centenary Quaich, the Giuseppe Garibaldi Trophy. This Russian doll effect means that there is more at stake than just the league table. Scotland will host England at Murrayfield this year hoping to retain the Calcutta Cup for the fourth year on the trot. Their previous four before those took eighteen years to get. It’s always a captivating grudge match, regardless of either team’s fortunes in the wider context of the competition.
The charm of the Six Nations hits me from a distance. I’ve never attended a match. I don’t make plans around it. My admiration for it is therefore only possible through the medium of free-to-air TV. As a kid, I watched it because it was on before You’ve Been Framed. Then it was on at whichever pub – they didn’t need a licence to show it. Now, if I am free on the first Friday of February then, well, I guess I’ll stop by a television for a bit to watch the rugby.
Move it over to a private broadcaster or, worse still, one of the many streaming services in our lives, and the Six Nations becomes to me what The French Open is, or Serie A, or Keeping Up with the Kardashians. I’ve already had to rely on the charitable donation of a TNT login to watch England’s Test tour of India. Not everyone can justify paying for Sky Sports either. Ultimately, I wouldn’t have the money or the desire to keep watching the Six Nations if it left free-to-air. For thousands of other undevoted followers, rugby would effectively be kicked into touch.
So let’s circle back to the Welsh RFU. It’s easy to sympathise with their predicament. They’re broke. And in recent years, Wales has fallen behind their home nation rivals in pretty much all aspects. There’s little cohesion within their domestic structure, attendances at Welsh clubs are low, and player development lacks the organised effort generated by the larger private education systems in England, Scotland and Ireland.
It sucks, because the Welsh are ultra passionate about rugby. But passion doesn’t necessarily generate investment, whereas TV rights deals definitely do. With survival in mind, the Welsh RFU wouldn’t turn down a round-table with the top brass at Sky, Eurosport or TNT. The danger in following short-term windfall though is cutting off the next generation of rugby fans and players. There is no doubt that English cricket has suffered from putting the Ashes behind a paywall. Nor would I receive so many odd looks from my friends if I spent three days watching the Ryder Cup on the BBC instead of Sky Sports.
The Welsh Union might point to a more favourable example: Formula 1, which has exploded on the global scale and continues to attract large UK audiences despite it moving from the BBC to Sky Sports (note: you can still view F1 on Channel 4 in highlights form).
Formula 1 can entice new audiences by virtue of it being, for want of a better phrase, a sport for nerds. There’s a large, rich, slice of the pie for those interested in engineering and mathematics. That’s half of the sport’s narrative, and it compliments the more stylistic appeal of F1 which Netflix cameras can capture: the brands, the drivers’ personalities, the circuits.
Rugby deals more in intangibles. Ask ten rugby fans what pulls them into the sport, and at least nine will cite some sort of emotional attachment. There may also be one anomaly, rambling about an effective kicking game or some other tactical component. But in the end, rugby cultivates its swathes of followers through sadomasochism. Through the blood, sweat and tears of a bruising victory. That sort of emotion has to be learnt from a young age. Introduce rugby to a fully-formed adult and they’d run off in fear.
The best way to ensure the long-term survival of rugby is to keep it as accessible as possible. Keeping the Six Nations on free-to-view, or even enshrining it like the FA Cup final or Wimbledon does just this. Flogging the sport’s second biggest tournament to a private broadcaster does the exact opposite. I can see why Wales RFU might want to kick for 3 points. But as is often the case in rugby, protecting the ball is a better way to win the game.

